Too often, business owners are left in the dark about interpreting cash flow statements, which hold the key to understanding how cash moves in and out of a business in real time. This webinar will empower business owners and accounting professionals to decipher this crucial financial report to analyze patterns, identify opportunities for growth, and make informed decisions based on financial data.

Attendees will learn to break down cash flow statements, pinpoint key activity drivers, and explore a tool designed to assess a business's health to guide critical next steps. By the end of the webinar, participants will gain the skills necessary to make data-driven decisions that offer financial clarity and bring client financial stories to life. 

Learning Objectives:

• Define the components of a cash flow statement and understand their relationships


• Outline key factors influencing cash inflows and outflows, and identify growth opportunities, inefficiencies, and potential risks in cash flow management 


• Recognize the importance of assessing business financial health using cash flow tools for strategic decision-making