Jeff is a founder and the inaugural president and Treasurer of Ascend,  the premier non- profit organization dedicated to enhancing the presence, influence, and visibility of current and future Pan Asian business leaders. He is passionate about diversity and the importance of giving back to the Pan Asian and business community, such that he devoted full time as the volunteer leader of Ascend for 15 years.

About Us: Ascend is the largest, non-profit Pan-Asian membership organization for business professionals in North America. Established in 2005, Ascend has grown to serve professionals and corporations across various professions and across multiple industries.